About Ulta Beauty As the largest beauty retailer in the United States‭, ‬Ulta Beauty is thrilled to be landing at the Middle East. The stores in the region will showcase a diverse portfolio of brands across makeup‭, ‬skincare‭, ‬haircare‭, ‬and fragrance‭, ‬all thoughtfully curated to celebrate every beauty vibe‭.‬ Ulta Beauty‭ ‬–‭ ‬your destination for‭ ‬all things beauty‭, ‬all in one place™‭.‬